“Pregnancy Is Universally Understood But Individually Experienced"
Tasked to create a thoughtful and considered set of editorial-style images for the hero site and app experiences for Twill. The Twill Pregnancy Sequence is an innovative, digital-first solution that weaves together health tools, assessments, and clinically-reviewed content to empower pregnant people at any stage along their maternal mental health journey.Twill is designed to offer a breadth of maternal health support for healthier, happier pregnancies.
Twill, 2022
Pregnancy is one of the biggest psychological transformations that a person can experience. 1 in 5 women experience mental health symptoms during pregnancy, or in the first year following pregnancy.Despite this, most symptoms go untreated, adding up to billions in national health care costs.
No person should need to bear this invisible weight alone.
Most pregnant Americans struggle with their mental health.
53% of pregnant Americans self-reported depression during pregnancy.
